Follow these tips to keep your eyes healthy at the office

Does your work require you to stare at a computer screen for many hours at a time? If so, eyestrain may become a serious problem. A current story by the everon small-business blog says that workers plugged into their computers can face a host of problems, from watery eyes to headaches, increased sensitivity to light and difficulty focusing. The good news? Avoiding eyestrain is actually quite easy, even if you need to stare at the computer screen for eight hours. The everon blog provided some simple methods for reducing the negative effects of eyestrain.

The Secret

Workers hoping to steer clear of the problems of eye strain should adhere to the 20/20/20 rule. This rule states that employees should every 20 minutes take a 20-second break. And during this quick break, they need to focus their eyes on an object that stands at least 20 feet away. This forces your eyes to focus on something besides a computer screen. It also provides them with a brief workout. The story on everon also suggests that employees can every 20 minutes spend 20 seconds or more walking 20 feet or more, something that will also give a boost to their mental and physical well-being.

Reminders

But how do you remember to take these breaks? Fortuitously, everon lists several apps that can help. For instance, there’s Workrave, which sends a message on your screen when it’s time to take your micro-break. Workrave also suggests specific exercises which will help keep your eyes healthy. If you don’t enjoy this app, you can also try EyeLeo, where an animated leopard guides you through short exercises for your eyes. EyeLeo will blank out your computer screen when it’s time to have a break.

Coffee Break

There’s also the Coffee Break app, though it’s limited to Apple. This app will steadily darken your screen as a reminder that your break is on its way. When the break arrives, your screen will be totally dark, and it’s time for you to step away from the computer. Of course, not even Coffee Break can force you to give your eyes a rest. That’s up to you. Here’s hoping you don’t skip those necessary eye breaks.

Don’t slow your meetings with useless tech

Tired of your staff checking email during your meetings? Annoyed that your workers spend time logging onto Facebook while you’re talking about company strategies? You’re not the only one. Laptops, smartphones and tablets are fantastic tools. Even so technology can play havoc in your company meetings.

The Solution

Because of this Jake Knapp, design partner at Google Ventures, writes in a recent post on the Medium Web site that staff ought to be forbidden from carrying technology into meetings. Supervisors, then, will have a far less challenging time attracting the interest of their employees.

Low-tech

Knapp proposes that employees bid farewell to their laptops, smartphones and tablets before going into a meeting. This makes sure they focus on what you’re announcing and not a raunchy joke sent to them by their best buddy.

An end time

And to provide hope to your suddenly tech-deprived employees? Set up a timer so that everyone in the meeting can see it. When that timer chimes, the meeting is finished – no matter what.

How to Use Facebook Ads to Gather Leads and Sales

How to Use Facebook Ads to Gather Leads and Sales

Utilizing Facebook ads can be one of the most expedient and effective ad platforms for obtaining visitors to your sites, offers, and for various other purposes for your website. A Facebook Ad campaign is a breeze to put together, has great demographic targeting tools, and can be up in a matter of minutes. One thing to understand is that the solution to having the best results and return on investment (ROI) is via the use of the most appropriate and effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s check out some useful methods for getting the most from your Facebook ad images.

5 Great Image Tips for Facebook Ads

Creating an ad that makes a real impact and statement for your product or services is a matter of standing out from the rest. Listed below are five ways to do just that!

  1. Use high quality images – Since your images will end up quite small, make sure you’re buying from a respectable resource. Fotolia and iStockPhoto are two of our faves. The XS size of available images will be fine, as even these are going to be cut down to the size of a postage stamp. (110×80 pixels)
  2. Crop your photos to generate maximum impact – Crop your photos tightly to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, make sure that your model’s eyes have life. When utilizing product images, get close!
  3. Employ eye-catching colors – Using bright, visually arresting pics will do wonders for your clickthrough rates. Too many people opt to blend in with the pervasive Facebook blue, and thus consign their ads to a form of “banner blindness”.
  4. Choose attractive images – Unless you are going for a certain statement, opt for the most attractive photos you can find. People are attracted to beauty. Period. This isn’t to say that occasionally beauty can’t be trumped by cute, funny or outrageous.
  5. Use humor when you can – All of us love a good laugh. If you’ve got the opportunity to inject humor into your ad, don’t miss it! This will surely result in a higher clickthrough rate!

For some good illustrations of these imagery principles in action, check out this great article at Search Engine Watch.

How much protection does your phone’s passcode really provide?

You protect your smart phone with a passcode that you need to enter before it springs to life. But just how much protection will this passcode actually provide? The troubling answer? Not quite enough, according to a recent story by the tech Web site Lifehacker. The article details several passcode exploits that hackers have been using recently to compromise smart phones. The good news is, the story does something much more comforting, too. It tells users how to best protect the data on their smartphones.

Passcode exploits

The Lifehacker story details the most recent passcode exploits which have allowed hackers to compromise Apple’s iPhone and the Galaxy Samsung smart phones. The Apple exploit, allowed criminals to access the iPhone phone app. Hackers didn’t gain total access to phones. Nevertheless they were able to use the app to make phone calls, view pictures and look at or edit users’ contact lists. The exploit intended for Galaxy smart phones operated in a different way. Hackers were able to flash the phone’s home screen for just about a second. This provided them enough time to launch apps or start downloading an app that offered them full control over the phone.

Safety not guaranteed

The Lifehacker story proves that passcodes are far from a magic pill to stop smart phone hackers. This shouldn’t be surprising. As the Lifehacker story says, passcodes have never been stronger than standard passwords when it comes to protecting smart phones. Hackers have long been able to crack lock-screen passcodes. They’ve been able to break into the hard drives of smart phones to access the data stored there.

Protection

Lifehacker offers tips for protecting your phone. First, create a passcode for your phone’s lock screen that is consisting of symbols, letters and numbers. These passcodes are far harder for thieves to crack. Next, encrypt your phone’s data. Lastly, subscribe to services such as Find My iPhone from Apple or the third-party app Prey. These nifty apps permit you track your phone if it’s stolen or you’ve lost it. You can then remotely erase the data stored on it, protecting yourself from hackers.

Build a standing desk to boost your health

How much do you sit throughout the day? If you have an average office job, the answer might shock you. You might spend lot’s of your days sitting down. That, researchers are discovering, is far from beneficial. Think about a recent article from NPR. The news organization talked to a researcher at South Carolina University who completed a report showing that men who sat greater than 23 hours per week faced a 64 percent higher risk of dying from heart related illnesses than others who set less than 11 hours each week.

The Good News

The message is clear: Get off your butt. Luckily, you can reduce your sitting hours by building a standing desk. A standing desk — which happens to be exactly what it actually sounds like, a desk at which you stand as opposed to sit — is far from pricey. It is possible to assemble it with low-priced parts from Ikea. Here’s the recipe, thanks to the Lifehacker blog.

The Easy Way

If you only require a simple desk, Lifehacker suggests building a standing desk that uses Ikea’s Utby legs. Though this desk is going to be smaller, you’ll be able to fit your laptop, monitor and keyboard easily enough on top of it. You ought to have space, too, to have a lamp and storage. To construct this desk, buy a Vika Amon Top, Utby under frame, Ekby Jarpen shelf and one set of Capita legs. You will find these parts at Ikea for the total of around $140. Best of all? Based on the Lifehacker story, you can put this desk with simply a screwdriver.

A Bit More Complicated

You don’t have to settle for a homemade standing desk with a narrow top. You can move up to one having a wider top. And you can do this while still confining your desk-part shopping to your nearest Ikea. First, as Lifehacker advises, find two packages of Capita brackets, one Lack shelf, one Vika Amon tabletop and five Vika Byske legs at your Ikea. Then grab your power drill and get busy. Lifehacker ranks this desk as a “medium” one to build, as a result it ought not to be overly hard to construct.