Spring Cleaning Applies to Websites, Too!

5 Ways to Spring Clean Your Website

Just like your home, your business website also requires a yearly spring-cleaning. It’s easy to let things slide, and the results of that would be a decline in traffic, reputation and ultimately sales. This can be a very insidious way for you to lose traction with your website, as you don’t necessarily see it occurring. But it’s very real, and can have very real results.

So in the spirit of prevention, listed below are 5 ways for you to make a positive change in terms of how your sites appear, operate and prosper.

  •  Are your pages loading quickly? – It’s been said you have less than 10 seconds to load your page or most people will abandon and head for faster, greener pastures. If your site is image heavy, and packed with flash, you may well want to optimize for faster performance. Moreover, Google will penalize your site in the search rankings when your pages load too slowly.
  •  Defunct products, programs, and links – Make sure and remove old products, programs and particularly links that are no longer pertinent. Nothing frustrates a user more than heading somewhere and finding they can’t get there or the item is unavailable. Dead links and 404 pages will even affect your search rankings, as well.
  •  Stale content and old images – Likewise cull out text and images that are no longer applicable. All those awesome pictures from 2007 that feature people no longer working with you can perhaps be archived, don’t you think? People and search engines are both after fresh, current content!
  •  Social media – Make sure that your social media buttons not only link to your current social media sites, but that you are up-to-date with them. Pinterest and Instagram are later entries that might not be displayed with your social buttons.
  •  More fresh content that rocks – There isn’t anything you can do to help in this respect more than to provide a fresh dose of new, relevant to 2013 content! If you have content on the first page of your blog that is more than a month old, you definitely need to be more aggressive with your content strategy.

It’s spring, and time to get about cleaning. You’ll be glad you did!