How to Avoid Making Social Media Mistakes in Your Business

Don’t Make These Social Media Mistakes!

Understanding what NOT to do in relation to social media is almost as important as knowing what you should do. Below are some social media blunders to avoid at all costs!

Jokes in poor taste – It should be obvious, but you really need to put on your thinking cap before you tweet, update or post. And even more importantly, don’t try and benefit from someone else’s misfortune as a way to promote your products or services. While a celebrity death or humiliation may seem like easy pickings for trending traffic, you might end up alienating more people than you attract!

Offensive statements and political rants – Closely related is the temptation to broadcast your preferences political, social or otherwise, which may have the misfortune of NOT aligning with your your clients and customers. Don’t go there! Try to keep from sharing anything that could possibly be misunderstood, or you’ll end up scrambling for cover! Once trust is broken, it’s very difficult to rebuild.

Not making business only accounty – An account solely devoted to your company has not only a much better chance of being found in the search engine results, it projects an altogether more professional image for your business.

Not using social media buttons on your site – These are so easy to apply, and available for all social media platforms. You’re literally throwing traffic away if you don’t employ these simple tools to extend your reach by making them accessible for your homepage and all the content you create. This is very easy to do.

Not using your social media profiles to link back to your site – You’ve gone to all the effort to set up and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website. There’s five great links into your site, and a great opportunity for your (hopefully) many followers to end up on your site.

Easy Ways to Inject Life into Your Facebook Page

How to Bring Your Facebook Page to Life!

Curious about the best ways to boost your Facebook page quickly and easily? There are many ways to make this happen, but to help you get off to a flying start we’ll limit ourselves to just eight for the moment. These techniques will not only aid you in getting more visibility in Google, but also lay the groundwork for better customer relationships that result in greater loyalty, which has obvious and numerous benefits.

  •  Commit to Facebook – Facebook requires some effort, plus a bit of time. Many marketers who have set up a Facebook page for their business subsequently abandon it, this makes a statement about their company. Develop a rock-solid commitment to post updates and content regularly, and to build relationships with those people who are following you. Otherwise, it’s pointless.
  •  Create a Custom URL – You should definitely get a custom URL for your page. The one it includes is not likely to aid with search engine optimization (SEO) or for anyone searching for you.
  •  Don’t Repeat Your Tweets – Twitter is fantastic, but don’t make us live through things twice. Be unique with what you post on your Facebook page. Your extra effort will be rewarded.
  •  Keep Updates Short and Sweet – Short is in these days. Short content, short videos, short stacks. (No wait, that was breakfast …) There is a place for longer updates, but generally aim to keep them somewhat short – less than 150 characters.
  •  Deliver Lots of Awesome Content – Creating content that folks are able to use and are discussing will be the #1 mission for your page.
  •  Engagement with Your Readers – Don’t be shy about inspiring conversation, asking questions, holding contests or anything else that gets the conversation rolling!
  •  Be Responsive – Take complaints seriously, and be proactive responding to anyone who asks questions. You’ll be able to head off a lot of trouble using this method.
  •  Post Photos – According to Facebook, posts which include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only posts, respectively.

Using these recommendations will give you a very good jump start toward making your Facebook page a topic of conversation!

The one person with access to your business’ online accounts dies. Now what?

Small business owners have got a lot to think about. Should they hire more staff? Should they open a new location? Does their business offer services or products that aren’t generating enough income? But here’s something that far too many business owners don’t think about: How are you affected if the one person who has access to all your small business’ online accounts – everything from your business’ online bank accounts to its social media sites to its cloud-based payroll software – suddenly dies? Will you be able to access these important accounts?

A big issue

The Wall Street Journal recently highlighted this concern on its Web site. It may not feel like an issue that your business will suffer. But if your business has online accounts that only one person has access, you might be tempting fate. In the event that person dies, will you be able to access your online bank account in order to pay your vendors or cut a rent check to your landlord? How about your payroll software? Are you able to cut checks to your employees, all of whom want to get paid on their regular payday? And then there’s Twitter and Facebook. If your business depends on these tools to communicate with customers, you’ll need to know the passwords that give you access.

A trust issue

The Wall Street Journal states that way too many business owners have a false sense of security when it comes to using the cloud. They don’t worry about losing valuable files or data because, they assume, they’re safely tucked away in the cloud. But the cloud isn’t perfect. It, too, may be at risk of hackers. And since everything stored in the cloud needs passwords, getting at you important information can be difficult when the one person who knew all those passwords suddenly dies.

Solutions

Solving this problem, thankfully, isn’t difficult: You just need to make sure that more than one employee knows the passwords for your online accounts. And you needs to be equally certain that your critical accounts are either registered to your company or more than one staff member. That way, should that key employee die, you’ll still be able to conduct business as normal.

Just how important has technology become?

How important is technology in your life? More vital than sex? For a amazingly large number of U.S. residents, it is. That’s among the more disturbing findings from a recent survey from Harris Interactive.

Tech over sex

The Harris survey provides an interesting look at what U.S. residents consider indispensable today. Based on the survey, 73 percent of respondents say they couldn’t live without food. That was the top answer, to no one’s surprise. Showing up second — with 42 percent of adults saying they can’t live without them — are cars. But the third, fourth, fifth and sixth top answers all had to do with technology. Only after citing these tech gadgets did respondents get to sex.

The list

The Harris survey discovered that 20 percent of adults said they couldn’t live without sex. Coming in ahead of this? The survey found that 28 percent of adults couldn’t live without Internet access, 26 percent without their mobile phones, 24 percent without their laptops and 23 percent without television.

A changing world?

What do the poll results suggest to you? Is it a sign that technology has become a very important tool in our lives, one that makes our lives easier? Or is it a sign that technology has become too important, seizing our lives rather than adding to them?

Where are the women in tech?

It’s a necessary question to ask: Why aren’t more women making their living in IT and technology? NPR, in its All Tech Considered blog, recently had a look at the issue. And the news station found some troubling numbers all pointing to the same thing: Women still are not entering the tech fields in high-enough numbers.

Bad numbers

In making its case, NPR cites a study from the National Center for Women and Information Technology which says that women constitute just 6 percent of the chief executives at the top 100 technology companies. NPR also points to a New York Times story determining that only 8 percent of venture-backed tech startups are started by women.

What does the future hold?

And the chances of this getting better aren’t good, according to the NPR story. Men still do far better in elementary and high-school science and technology classes, NPR says. In addition, more men pursue tech and IT majors in college. The bad news? We can’t expect to see an influx of women in the tech fields in the near future.

Always merit-based?

NPR claims that defenders of technology say that those who succeed are those that work the hardest and generate the best ideas. But NPR argues that there is more to success in the tech field than this indicates. Many of the most successful tech entrepreneurs — the vast majority of which are men — received significant financial help from other males. So merit isn’t the only reason why people rise in the tech field. This is something for small business owners to make note of. It might be time for them to start hiring more women to staff their IT departments.